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Dr. Donald J. McCubbrey

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Type Title
About this author and acknowledgements
Adding products and services: Case: “Apples: Newton and Pippin”
Adding products and services: Chapter summary
Adding products and services: Discussion questions
Adding products and services: Evaluating new products
Adding products and services: Innovation through business models
Adding products and services: Introduction
Adding products and services: Learning objectives
Adding products and services: References
Adding products and services: When innovation fails: deleting products
Adding products and services: Where does innovation come from?
Branding will make your blossoms bloom!
Business ethics in a nutshell: Corporate social responsibility
Business ethics in a nutshell: Management: the meta profession
Business ethics in a nutshell: What is ethics
Business models and marketing - Business to business marketing models
Business models and marketing - Identifying market needs
Business models and marketing - The marketing model
Business models and marketing - What is a business model?
Business models and marketing: Chapter summary
Business models and marketing: Consumer marketing models
Business models and marketing: Discussion questions
Business models and marketing: Learning objectives
Business models and marketing: Market research to determine the potential market for funeral services in Monterrey, Mexico
Business models and marketing: References
Business models and marketing: Success factors
Chapter summary
Competitive intelligence - Chapter summary
Competitive intelligence - Definition
Competitive intelligence - Importance and goals of competitive intelligence
Competitive intelligence - Information collection methods
Competitive intelligence - Introduction
Competitive intelligence - Learning objectives
Competitive intelligence - Methods of evaluating competitors
Competitive intelligence - Porter's 5 forces and the analysis of competitors
Competitive intelligence - Reference
Competitive intelligence - The industry environment
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Entrepreneur assessment survey
Entrepreneurial mindset enhancing activities
Ethics: the authentic rim on the wheel
Financial and managerial accounting; financing your organization: Introduction
Financing Your Organization - A short history of accounting and double-entry bookkeeping
Financing Your Organization - Advanced reports and analyses
Financing Your Organization - Basic financial statements
Financing Your Organization - Basic types of accounts
Financing Your Organization - Budgets
Financing Your Organization - Chapter Summary
Financing Your Organization - Chart of accounts
Financing Your Organization - Discussion Questions
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Total Collections: 1511
Total Modules: 24812