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Destruction of the Organizational Structure in Advertising Agencies (m36056)
Author: Sarah Buggle
Keywords: Advertising Agency, co-create, collaboration, Hierarchy, many-to-many, open-source, play ethic, pro-am, prosumer, viral, work ethic
Summary: Analyzes the growing trend for a flatten hierarchical structure in advertising agencies since the fifties, in the aim to enhance the creative process. Now with user-generated content, the need for traditional advertising agencies has diminished and their role is undermined.
Subject: Arts, Business, Social Sciences
Language: English
Popularity: 62.88%
Revised: 2010-11-22
Revisions: New
Popularity is measured as percentile rank of page views/day over all time
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