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The Importance of Public Relations
(m14430)
Author:
Lee Stewart
Keywords:
NCPEA
,
school community relations
Summary:
The goal of this module is for you to become aware of the importance of public relations in elementary and secondary educational settings. Public Relations (PR) is, all too often, seen as something one gets involved in when something goes wrong. The following scenarios play out every day. The corporate ... preempting problems.
[Expand Summary]
The goal of this module is for you to become aware of the importance of public relations in elementary and secondary educational settings. Public Relations (PR) is, all too often, seen as something one gets involved in when something goes wrong. The following scenarios play out every day. The corporate world will hire a PR group to handle a public perception problem they are experiencing. A public figure will hire a PR group to take care of his or her tarnished image when the person behaves in an inappropriate manner. When something goes awry in a school, the principal or superintendent will begin working to insure the community that everything is being handled correctly; they are taking on the role of the PR person. This is not solely what public relations should be about; it should be about getting your message out and opening up dialogue with the community with at least one goal of preempting problems.
[Collapse Summary]
Subject:
Social Sciences
Language:
English
Popularity:
97.36%
Revised:
2007-04-09
Revisions:
New
Popularity is measured as percentile rank of page views/day over all time
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