Milgram and the science of social networks focuses on the
network itself, especially the complex ones. It is not interested in
what anthropologists have traditionally focussed on, namely the
kinship relations of the people involved. What's the difference?
To begin with, there is a classic distinction in
anthropology. Emic vs. Etic. The explanation that we as observers
give of any phenomena can be different from the explanation that those
observed themselves might give. In terms of kinship, this has often
resulted in a distinction between, e.g. biology as the 'objective'
criteria of relations and family ties, kin relations, or other
supposedly 'subjective' terms. However, it is also possible to study
the way people relate to each other on the basis of what they know (or
think they know) about biology and genetics.
The small world problem doesn't capture this difference. In fact it
doesn't care about it at all. All that matters is that there is a
connection-- it could be biological, genetic, by marriage, friendship,
through work or school or any other kind of reason for humans to know
and iteract with each other. The question it does ask is "what does
the overall system of relationality in the world look like?" Who is
connected to who and how? It is concerned with an abstract "shape" of
society and is therefore quite amenable to the mathematics of graph
theory and topology.
However, the anthropological question does not go away. Just as
people can describe their relationships with each other on the basis
of their understanding of biology, so to might they describe their
relations on the basis of their understanding of a network. The
phrases "six degrees of separation" and "its a small world after all"
are just two examples of such explanations. Some people who
understand how the internet and the telecommunications system work
might have a different understanding of the shape of society from
those people who only ever talk with their neighbors and the mail
man. What difference does it make to have a different understanding
of the shape of society?