Effective principals are good communicators.
The ability to communicate effectively will help support successful
programs in any building (Cruz, 1995). Communication encompasses
more than speaking. It is written and oral communication as well as
communicating with behavior and not just words. A study conducted
by Marzano, Waters, and McNulty (2005) found that effective
principals establish strong lines of two-way communication
throughout the school community. It is important for the principal
to ask questions, tell the truth, and encourage feedback from
members of the school community (Bolman & Deal, 2002). The
principal interacts with students, staff and parents on a regular
basis. Research by McEwan (2003) found that successful principals
are communicating one hundred percent of the time- by listening,
speaking, writing, and reading. Often the principal will use
written communication to parents, students and staff. The
importance of correct grammar ad spelling in written communication
is a must (Holman, 1997). Effective principals seek out
opportunities that actively engage the community in the school
(Beck & Murphy, 1996).
Effective principals are visionary. In his
study McEwan (2003) found that while less effective principals
offer excuses, highly effective principals envision a successful
school that has achieved its mission. They are able to focus on the
possibility of a high-achieving school, and help their school
community buy into that vision. Effective principals understand
that while they help create the school’s vision, they must also
cultivate an environment that allows teachers to make decisions
that result in ownership in the vision (Beck & Murphy, 1996).
Effective leaders synthesize and assemble a vision with input from
all stakeholders (Fullan, 1997). Studies by Marzano et al. (2005)
found that effective principals establish clear goals and help the
school continually work toward achieving these goals.
Effective principals are ethical. They treat
all people with respect all the time (Whitaker, 2003). Effective
principals believe honesty is always the best policy, and
understand they must demonstrate ethical behavior on a daily basis
(McEwan, 2003). The effective principal does the right thing,
keeping in mind that the student’s welfare is the bottom line
(McEwan). At the same time, they must be able to consider what is
best for the school in order to make the right decision (Whitaker,
2003). While this can be a difficult task, the effective principal
is able to sort out conflicting values (Bolman & Deal,
2002).
Effective principals use data for school
improvement. According to Marzano et al. (2005) effective
principals continuously monitor the impact of school programs on
student learning, and use this information to inform future
practice. They are results oriented, and realize that translating
high expectations to academic achievement will benefit their
students with greater opportunities in the future (McEwan, 2003).
Effective principals know how to collect the data, but more
importantly, know how to analyze it and use it in meaningful ways
(McEwan, 2003). They are always searching for meaningful data, and
are able to critically analyze the gathered information (DuFour
& Eaker, 1998). To this end, they understand the limitations of
individual pieces of data, and are capable of aggregating data to
make informed decisions. As critical consumers of information, they
pay attention to research when making decisions, and use it to
evaluate possible school improvement options (McEwan, 2003).
Effective principals build relationships. As
McEwan (2003) states, “Relationships drive school improvement” (p.
54). Effective principals understand that to have a successful
school, they need to focus on the people within a school, not the
programs (Whitaker, 2003). The ability to establish personal
relationships with all members of a school community is central to
the work of an effective principal. These relationships convey a
sense of caring and appreciation (McEwan, 2003). Sandra Harris
(2004) sees caring as a way of showing respect for teachers and
students and believes this process involves challenging people to
grow personally and professionally. R.J. Marzano et al. (2005)
found that effective principals demonstrate a variety of
relationship-building behaviors with teachers, students, and
parents. Effective principals engage in these behaviors on a daily
basis in an effort to keep their relationships positive and growing
(Whitaker, 2003). This constant attention to relationships allows
the effective principal to build up emotional bank accounts. They
know how to bring out the best in those around them, and foster
relationships that empower people and help them thrive (McEwan,
2003).
Effective principals impact the school
culture. The leadership provided by a principal directly affects
the climate and culture of a school, which in turn affect student
achievement (Sergiovanni, 2001). Effective principals pay attention
to the culture of the school and focus on creating a collaborative
work environment (Fullan, 1997). Studies by Marzano et al. (2005)
found effective principals fostered shared beliefs and a collegial
sense of community within the school that ultimately impacts
student achievement. In order to impact the school culture,
effective principals must be able to envision a successful school,
act with integrity, and communicate this vision through
relationships with the school community (McEwan, 2003). Principals
who are effective work to create a positive environment, and
believe it is their responsibility to do so (Whitaker, 2003). They
understand that local citizens want a school that reflects their
values, and work to shape a positive culture (Sergiovanni,
2001).
Effective principals understand what good
teaching is. Findings of Marzano et al. (2005) reinforces the
belief that effective principals are knowledgeable about current
curriculum, instruction, and assessment practices, and involved in
design and implementation. According to McEwan (2003) effective
principals are knowledgeable about teaching and learning, and serve
as instructional leaders within their buildings. They believe it is
critical to be up to date on best practices in instruction and
assessment, and seek out opportunities to learn more about good
teaching (Beck & Murphy, 1996). Not only do effective
principals understand what good teaching is, they also recognize
that their primary goal is to improve the effectiveness of their
teachers (Whitaker, 2003). They are able to tell the difference
between activity and achievement, and can help teachers improve
their practice by providing and championing professional
development to benefit student learning (McEwan).
Design and Methodology
Participants selected to participate in the
study full-time building level administrators in the state of
Missouri. The building level administrators were selected based on
test score data obtained from the Missouri Department of Elementary
and Secondary Education as it related to the identification of high
performing schools. Every effort was made to include a cross
section of schools based on location, rural, suburban, and urban,
grade configuration and size of the school. A purposive sample of
principals was developed to include gender and ethnic balance
whenever possible. Twenty-seven principals were selected based on
the criteria. Of the 27 selected seventeen participated in the
study. Of these 65 percent were male and 35 percent were
female.
Prior to conducting the face-to-face
interviews each principal was contacted by phone to schedule a time
that would best meet their needs. Questions and release forms were
sent via email to each principal before the face-to-face interview.
Release forms were collected before any interview was conducted.
Members of the Missouri Professors of Educational Administration
(MPEA) volunteered to conduct the interviews. The interview
consisted of 18 open ended questions asking the participants to
respond to how they lead their school, engage their staff, as well
as courses and/or activities in their preparation program that
prepared them for the task of being a successful principal. The
areas covered were vision, culture, management, collaboration,
ethics and political, social, economic and legal aspects of the
school. Participants also were asked to describe the state of their
current school when they first arrived, changes they implemented,
and lastly the most important responsibilities of the principal and
the greatest obstacles faced as an administrator.
Results
The results of the data collected are
presented in tables noting the key responses of the participants
and when appropriate themes from the responses.






















Conclusions
The data collected indicates that successful
principals must communicate with their publics, involve people and
set high expectations for students and staff and lead by example.
The findings support the literature in that effective principals
are good communicators, visionary, ethical, use data, build
relationships, and impact the school culture. Effective
communications or being a good communicator is embedded in several
aspects, according to the principals in this study, and would seem
to be essential in the preparation of future leaders and should be
examined to ensure the knowledge, disposition and performance of
effective communication is included, articulated and developed as
part of the preparation program.
Successful principals indicated they
follow-through on the need for good communication when working with
their staff. Responses such as building relationships,
communication and teaming were noted when asked to respond to how
the staff is engaged.
Successful principals also indicated the
importance of communication in the preparation programs whether it
is through collaborative learning or communication with other
school publics. The need for a strong school law class was also
evident in the responses of the participants. Additionally the
participants indicated a gap in the preparation programs with
regard to responding to the divers needs of the community and to
some extent in the area of ethical leadership.
Future Actions
The Missouri Professors of Educational
Administration (MPEA) reviewed the data during the Spring MPEA 2006
Conference at Lincoln University. The 17 educational administration
degree granting institutions will reconvene for the Fall MPEA 2006
Conference to evaluate current program delivery methods, curriculum
and instruction utilizing the responses from the identified
successful principals. The purpose of the discussion will be to
identify strengths and areas for improvement and share ideas to
meet the needs of future school leaders in Missouri. The principals
that participated in the research will be invited to participate in
the discussion and offer suggestions for program improvement based
on their experience and from the perspective of successful
practicing administrators. With approved funding from the Missouri
Leadership Academy and the State Action for Educational Leadership
Programs, MPEA will expand the number of participants and continue
to collect data from successful practicing administrators in an
effort to continuously improve educational leadership programs
across the state of Missouri.
References
Beck, L. G. & Murphy, J. (1996). The Four
Imperatives of a Successful School. Thousand Oaks, CA: Sage.
Bolman, L.G., & Deal, T. E. (2002).
Reframing the Path to School Leadership: A guide for teachers and
principals. Thousand Oaks, CA: Sage.
Cruz, J. (1995). Effective principals: A
superintendent’s perspective. Thrust for Educational Leadership.
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DuFour, R., & Eaker, R. (1998).
Professional Learning Communities at Work: Best practices for
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Fullan, M. (1997). What’s worth fighting for
in the principalship. New York: Teachers College Press.
Harris, S. (2004). Bravo Principal! Building
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Holman, L. (1997). How to select a good
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E. (1998). Skills for Successful 21st Century School Leaders
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Alexandria, VA: Association for Supervision & Curriculum
Development.
McEwan, E. K. (2003). Ten Traits of Highly
Effective Principals: From good to great performance. Thousand
Oaks, CA: Sage.
Sergiovanni, T. J. (2005). The Principalship:
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Southern Regional Educational Board. (2001).
Good Principals Are the Key to Successful Schools: Six strategies
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Whitaker, T. (2003). What Great Principals Do
Differently: Fifteen things that matter most. Larchmont, NY: Eye on
Education.
Backward Mapping Project Participates
Principals
Don Andrews – Summit Lakes Middle
School
Mickey Bowers – Centerville Elementary
Brenda Campbell – Richland High School
Donnie Campbell – Green City High
School
Pam Conway – Mill Creek Elementary
Stan Coulson – West Platte High School
Steve Coulson – Atlanta Elementary
Brent Depee – Warsaw High School
Kennie Jo Deshon – Field Elementary
Randall Doughtery – Skyline High School
James Helmig – Hardin Central
Elementary
Everett Isaacs – Central High School
Mary Narvaez – Conway Elementary
Joe Powers – Ladue Horton Watkins High
School
Michael Reik – Barry School
Chereyl Spann – Peabody Elementary
John Utne – Walt Disney Elementary
Missouri Professors of Educational
Administration
Michael “Mick” Arnold
Dan Deschamp
Larry Ewing
Virgil Freeman
Max Fridell
Sandy Hutchinson
Jim Kern
Gerald Moseman
Robert Perry
Scotty Scott
Teresa VanDover
Bob Watson