Connexions

Sections
You are here: Home » Content » The Importance of Public Relations

About: The Importance of Public Relations

Module by: Lee Stewart. E-mail the author

View the content: The Importance of Public Relations

Metadata

Name: The Importance of Public Relations
ID: m14430
Language: English (en)
Summary: The goal of this module is for you to become aware of the importance of public relations in elementary and secondary educational settings. Public Relations (PR) is, all too often, seen as something one gets involved in when something goes wrong. The following scenarios play out every day. The corporate world will hire a PR group to handle a public perception problem they are experiencing. A public figure will hire a PR group to take care of his or her tarnished image when the person behaves in an inappropriate manner. When something goes awry in a school, the principal or superintendent will begin working to insure the community that everything is being handled correctly; they are taking on the role of the PR person. This is not solely what public relations should be about; it should be about getting your message out and opening up dialogue with the community with at least one goal of preempting problems.
Subject: Social Sciences
Keywords: NCPEA, school community relations
Document Type: -//CNX//DTD CNXML 0.5 plus MathML//EN
License: Creative Commons Attribution License CC-BY 2.0
Authors: Lee Stewart (Leestewart@sfasu.edu)
Copyright Holders: Lee Stewart (Leestewart@sfasu.edu)
Maintainers: National Council of Professors of Educational Administration (tcreigh@vt.edu), Lee Stewart (Leestewart@sfasu.edu)
Latest version: 1.1 (history)
First publication date: Apr 4, 2007 9:20 am GMT-5
Last revision to module: Apr 9, 2007 1:29 pm GMT-5

Downloads

PDF: m14430_1.1.pdf PDF file, for viewing content offline and printing. Learn more.
EPUB: m14430_1.1.epub Electronic publication file, for viewing in handheld devices. Learn more.
XML: m14430_1.1.cnxml XML that defines the structure and contents of the module, minus any included media files. Can be reimported in the editing interface. Learn more.
Source Export ZIP: m14430_1.1.zip ZIP containing the module XML plus any included media files. Can be reimported in the editing interface. Learn more.
Offline ZIP: m14430_1.1_offline.zip An offline HTML copy of the content. Also includes XML, included media files, and other support files. Learn more.

Version History

Version: 1.1 Apr 9, 2007 1:29 pm GMT-5 by National Council of Professors of Educational Administration
Changes: 
new

How to Reuse and Attribute This Content

If you derive a copy of this content using a Connexions account and publish your version, proper attribution of the original work will be automatically done for you.

If you reuse this work elsewhere, in order to comply with the attribution requirements of the license (CC-BY 2.0), you must include

  • the authors' names: Lee Stewart
  • the title of the work: The Importance of Public Relations
  • the Connexions URL where the work can be found: http://cnx.org/content/m14430/1.1/

See the citation section below for examples you can copy.

How to Cite and Attribute This Content

The following citation styles comply with the attribution requirements for the license (CC-BY 2.0) of this work:

American Chemical Society (ACS) Style Guide:

Stewart, L. The Importance of Public Relations, Connexions Web site. http://cnx.org/content/m14430/1.1/, Apr 9, 2007.

American Medical Assocation (AMA) Manual of Style:

Stewart L. The Importance of Public Relations [Connexions Web site]. April 9, 2007. Available at: http://cnx.org/content/m14430/1.1/.

American Psychological Assocation (APA) Publication Manual:

Stewart, L. (2007, April 9). The Importance of Public Relations. Retrieved from the Connexions Web site: http://cnx.org/content/m14430/1.1/

Chicago Manual of Style (Bibliography):

Stewart, Lee. "The Importance of Public Relations." Connexions. April 9, 2007. http://cnx.org/content/m14430/1.1/.

Chicago Manual of Style (Note):

Lee Stewart, "The Importance of Public Relations," Connexions, April 9, 2007, http://cnx.org/content/m14430/1.1/.

Chicago Manual of Style (Reference, in Author-Date style):

Stewart, L. 2007. The Importance of Public Relations. Connexions, April 9, 2007. http://cnx.org/content/m14430/1.1/.

Modern Languages Association (MLA) Style Manual:

Stewart, Lee. The Importance of Public Relations. Connexions. 9 Apr. 2007 <http://cnx.org/content/m14430/1.1/>.