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Name: The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising
ID: m15592
Language: English (en)
Summary: An analysis of television advertising video recordings from the 1970's using a methodology based on the structural anthropology of Claude Lévi-Strauss.
Subject: Social Sciences
Keywords: Levi-Strauss, Media Ecology, Media History, Media Studies, Structural Anthropology
Document Type: -//CNX//DTD CNXML 0.5 plus MathML//EN
License: Creative Commons Attribution License CC-BY 2.0
Authors: Robert Blechman (rkblechman@aol.com)
Copyright Holders: Robert Blechman (rkblechman@aol.com)
Maintainers: Robert Blechman (rkblechman@aol.com)
Latest version: 1.1 (history)
First publication date: Dec 4, 2007 4:24 pm US/Central
Last revision to module: Dec 4, 2007 4:42 pm US/Central
Module XML: m15592_1.1.cnxml

Version History

Version: 1.1 Dec 4, 2007 4:42 pm US/Central by Robert Blechman
Changes: 
Finalized original copy for publication.

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American Chemical Society (ACS) Style Guide:

Blechman, R. The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising, Connexions Web site. http://cnx.org/content/m15592/1.1/, Dec 4, 2007.

American Medical Assocation (AMA) Manual of Style:

Blechman R. The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising [Connexions Web site]. December 4, 2007. Available at: http://cnx.org/content/m15592/1.1/.

American Psychological Assocation (APA) Publication Manual:

Blechman, R. (2007, December 4). The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising. Retrieved from the Connexions Web site: http://cnx.org/content/m15592/1.1/

Chicago Manual of Style (Bibliography):

Blechman, Robert. "The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising." Connexions. December 4, 2007. http://cnx.org/content/m15592/1.1/.

Chicago Manual of Style (Note):

Robert Blechman, "The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising," Connexions, December 4, 2007, http://cnx.org/content/m15592/1.1/.

Chicago Manual of Style (Reference, in Author-Date style):

Blechman, R. 2007. The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising. Connexions, December 4, 2007. http://cnx.org/content/m15592/1.1/.

Modern Languages Association (MLA) Style Manual:

Blechman, Robert. The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising. Connexions. 4 Dec. 2007 <http://cnx.org/content/m15592/1.1/>.