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Effective PowerPoint design can be an invaluable tool for delivering your team’s message. When teams know their design options and adhere to a few simple guidelines, they can capitalize on the possibilities for communicating complex ideas in a clear, accessible, and memorable format.

A good PowerPoint presentation, like a good argument, shows a unified, coherent structure and uses visual and textual evidence to reinforce its assertions. Because PowerPoint is by nature a multi-media format—incorporating elements of written, oral, and visual communication—it also exerts unique demands in each one of these categories. The following slides help you to maximize impact and minimize distraction in PowerPoint, understanding that sometimes, what you leave out is as important as what you put in. Whether you are working to streamline text, bullet-point argument, manage blank space or color-coordinate images, the following tips will help you and your audience get the most from your presentation.

Particular emphasis is placed on maintaining visual and grammatical parallelism, optimizing text and image display, organizing information effectively, and animating for optimum effect. By focusing on making good choices about everything from blank space to color, contrast to font, teams can design a visual presentation that enhances and underscores the content and objectives of their verbal argument.