For this assignment you will revise the accompanying scientific poster. Your revision should improve the document’s organization and layout, use of visuals and color, and the conciseness of the text.
Purpose
Researchers in the biosciences use poster displays to present current research to their colleagues. Your revision of the poster will enable you to use PowerPoint as a poster design tool, help you to learn ways to balance and incorporate both visual and verbal information, and allow you to design a clear, accurate, and aesthetically pleasing poster.
Tasks
We will provide you with a poster adapted from a “real” poster designed by a graduate student in Dr. Zoghbi’s laboratory. Because we have made some changes to the student’s poster to provide ample opportunities for revision, we have removed the student’s name from the document.
We will provide the poster in paper form and electronically as a PowerPoint file. In addition, we will provide the student’s raw data in paper form and electronically as an Excel file.
Use the strategies we discuss in class to revise the poster. Be sure to correct the following errors:
- Organization and Layout. The overall organization and layout of the poster is ineffective. While no significant information is missing, you will need to reorganize the poster to better enable viewers to understand the poster’s message and to create a poster that is more aesthetically pleasing.
- Use of Visuals. The visuals are not reader-friendly. Use strategies we have discussed throughout this course to revise the visuals and/or their captions.
- Use of Color. The use of color throughout the poster hinders the comprehension of its message. Revise the ways color is used throughout the poster to make the poster easier to read.
- Conciseness. While the information in the poster is accurate, the poster is too wordy and too text-heavy. Revise the poster for conciseness. To do so, you may reword sentences, use bulleted lists, or eliminate text that you feel is unnecessary.
Submission
Provide an 8 1/2” x 11” color printout of your revised poster no later than 5 p.m. on Wednesday, December 17, 2003. If you do not have access to a color printer, we can print your file for you; please email us for an appointment BEFORE the due date. The printed poster may be left in our office or in the Cain Project “In” Mailbox in Room 211 Anderson Biology Building.
Evaluation
We will evaluate your poster revision according to the following criteria.
- Organization of the poster is logical and layout of the information helps viewers understand the poster’s message
- Visuals are properly referenced and captioned, and all visuals effectively communicate their data.
- Color is used properly to make the poster easier to read.
- Conciseness is improved.




