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Inside Collection (Course): English First Additional Language Grade 9
Now, we are going to end with another listening, reading and reasoning exercise, to end the way we started!
Read the following type of advertisement, which is so popular at the moment on our TV, TO YOURSELF.
“The Blidget Gadget is the item to have on your shelves if you want to be a successful sewer!
The Blidget Gadget cuts, stitches, folds, gathers, irons and labels.
Look how easy the Blidget Gadget is!
There is no pressure on your hand; you will have an attractive piece of furniture in your house, and an easy-to-assemble kit.
You, too, can come up with sophisticated sewing very quickly.
And you, too, can impress your friends and your husband’s boss and his wife by using the Blidget Gadget.
But you are mistaken if you think this is all you get. With the Blidget Gadget, you also receive a clear instruction booklet, a lace apron with your name on it, some needles and cotton reels and an attractive flat box for storing your items. And an attractive wall-hanging for keeping your sewing utensils: your scissors, needles and cotton.
So, sew your husband’s shirts, trousers, vests, underwear, pyjamas and handkerchiefs with the Blidget Gadget. You will be amazed at the result. And you will save yourself thousands of rand.
Or you can start your own business and make items to sell.
And this all costs: Not R300, not R200, but only R140.
So, to remind you of this astounding offer: This is what you get:
The Blidget Gadget cuts, stitches, folds, gathers, irons and labels.
It is easy
There is no pressure on your hand.
It is attractive.
It is easy to assemble.
It will impress your friends and business associates.
With it comes an instruction booklet, a lace apron, needles, cotton reels, flat box for storing, wall-hanging for scissors and other items.
It is easy to order.
Just phone 011 - 123456 now (what could be easier?) or visit The Gadget Shop in your town.
You can be the best dresser in town or be the owner of a successful business. For only R140.”
Now, prepare this so that you readthe advertisement on TV clearly, with meaning, and persuasively. See HOW:
“The Blidget Gadget /is the item to have / on your shelves / if you want to be a successful sewer!
The Blidget Gadget cuts,/ stitches,/ folds,/ gathers,/ irons/ and labels.
/Look how easy the Blidget Gadget is!/
There is no pressure on your hand,/ you will have an attractive piece of furniture in your house,/ and an easy-to-assemble kit.
You, too, can come up with sophisticated sewing /very quickly.
And you, too, can impress your friends / and your husband’s boss and his wife /by using the Blidget Gadget.
But you are mistaken / if you think this is all you get. /With the Blidget gadget, /you also receive a clear instruction booklet, /a lace apron with your name on it, /some needles and cotton reels/and an attractive flat box /for storing your items./ And an attractive wall-hanging /for keeping your sewing utensils: /your scissors, needles and cotton.
So, /sew your husband’s shirts,/ trousers,/ vests,/ underwear,/ pyjamas and handkerchiefs /with the Blidget Gadget. /You will be amazed at the result. /And you will save yourself /thousands of rand.
OR/you can start your own business /and make items to sell.
And this all costs: /Not R300, /not R200, /but only R140./
So,/ to remind you of this astounding offer:/ This is what you get:/ The Blidget Gadget cuts,/ stitches,/ folds,/ gathers,/ irons and labels. /
It is easy/
There is no pressure on your hand./It is attractive./It is easy to assemble./It will impress your friends /and business associates./With it come an instruction booklet,/ a lace apron,/ needles, /cotton reels,/ flat box for storing,/ wall-hanging for scissors /and other items./It is easy to order./
Just phone 011 - 123456 now /(what could be easier?) /or visit /The Gadget Shop /in your town./
You can be the best dresser in town /or be the owner of a successful business. /For only R140.”
Did you remember that:
WHAT do the icons below represent?
The Blidget Gadget =
Piggy-bank
Life-belt
Wishing-well
Window
Clock
Gold
NOW, decide which of the following persuasive techniques have been used?
Quotean example (correctly) to support your answer!
1. Repetition is used.
2. A personal approach is used.
3. Rewards for buying this product are offered.
4. An idea is introduced that IF you do not buy this item, you are useless and certainly will not be a good sewer.
5. What makes it sound like a marvellous machine that will be VERY useful?
6. What makes it sound VERY cheap?
7. What makes it sound as if it works very fast?
8. That you will be a social success is promised.
9. You will save money, is assured!
10. Using this will make you a businesswoman is indicated.
Write down YOUR thoughts about the value of this product and the impact of this type of advertisement:
Read the following extract and then answer the questions that follow:
When the day arrived, Marcus was ready! He had all his toys waiting for willing customers. Soon, word spread that well-made toys were for sale at a reasonable price and Marcus soon sold all his products very quickly - there was even a demand for more . . .
He went home a very satisfied young man, proud in the knowledge that he was now a proper merchant (whereas before he had been a proper ‘mechant’! – a French word meaning ‘naughty’). He knew that he would be able to survive in a competitive world.
Name the punctuation marks that were used in the above passage and question.
: _____________
! _____________
. _________
, ___________
- ______________
. . . _____________
( ) ________________
“ ” _______________
Decide whether the following are phrases or clauses. Just tick the answer:
| Phrase | Clause | |
| When the day arrived | ||
| for willing customers | ||
| at a reasonable price | ||
| Marcus soon sold all his products | ||
| very quickly | ||
| for more . . . | ||
| He went home | ||
| like a very satisfied young man | ||
| He knew | ||
| that he would be able to survive | ||
| in a competitive world. |
Find the seven verbs in the paragraph below:
When the day arrived, Marcus was ready! He had all his toys waiting for willing customers. Soon, word spread that well-made toys were for sale at a reasonable price and Marcus soon sold all his products very quickly - there was even a demand for more . . .
In the next paragraph below, what tense is:
‘went’?
‘was’ ?
‘had been’?
‘would be able to survive’?
What is the present tense of ‘went’?
What is the future tense of ‘went’?
What is the present tense of ‘had been’?
He went home a very satisfied young man, proud in the knowledge that he was now a proper merchant (whereas before he had been a proper ‘mechant’! – a French word meaning ‘naughty’). He knew that he would be able to survive in a competitive world.
| LO 3 |
| Reading and ViewingThe learner will be able to read and view for information and enjoyment, and respond critically to the aesthetic, cultural and emotional values in texts. |
| We know this when the learner: |
| 3.1 reads a text (fiction or non-fiction): |
| 3.1.8 with fiction, demonstrates an understanding of character, plot, setting and narrator; |
| 3.1.9 compares different kinds of texts and matches them with their purpose (e.g. instructing, persuading); |
| 3.4 reads for information: |
| 3.4.4 summarises information; |
| 3.6 uses reading strategies: |
| 3.6.1 skims texts – identifies the topic and key points, and uses layout features (e.g. illustrations). |
| LO 4 |
| WritingThe learner will be able to write different kinds of factual and imaginative texts for a wide range of purposes. |
| We know this when the learner: |
| 4.1 writes to communicate information: |
| 4.1.3 does a survey and writes it up; |
| writes for social purposes: |
| 4.2.4 shows awareness of text type, purpose, audience, context, and register/style; |
| 4.3 writes for personal reflection: |
| 4.3.1 writes a diary or journal; |
| 4.4 writes creatively: |
| 4.4.2 shows development in the ability to write stories, poems and play-scripts. |
| LO 5 |
| Thinking and ReasoningThe learner will be able to use language to think and reason, as well as to access, process and use information for learning. |
| We know this when the learner: |
| 5.1 uses language and literacy across the curriculum: |
| 5.1.3 produces visual or graphic material to support texts; |
| 5.2 uses language for thinking: |
| 5.2.1 asks and answers more complex questions; |
| 5.2.2 uses language for thinking: expands generalisations, definitions and classifications into paragraphs. |
| LO 6 |
| Language Structure and useThe learner will know and be able to use the sounds, words and grammar of the language to create and interpret text. |
| We know this when the learner: |
| 6.8 uses some language to talk about language (meta-language - terms such as paragraph); |
| 6.9 expands vocabulary (e.g. uses prefixes to form new words: autobank, autobiography, automatic). |
ACTIVITY 1: LISTENING, READING AND REASONING
Learners, on the whole, do not read well. They cannot look up from their reading with confidence. This exercise is to promote this useful skill. Let the educator read the passage first so that they HEAR how it should be done.
ACTIVITY 2: FINAL READING EXERCISE
Now ask readers from the class to read and to vary the tone in their voice by stressing certain words, using a lighter tone for these stressed words. Also explain what the virgules mean – that they need to pause and breathe at those strategic spots. Poor breathing is one of the causes for poor reading and this exercise can even help stutterers who have difficulty with breathing correctly. Explain about enthusiasm, conviction and sincerity. After all, this IS a useful gadget and they can be honest in their approval!
ACTIVITY 3: ICONS
First explain that an icon means an object representative of the thing you mean.e.g. flags are typical icons.
Here: The light-bulb = an idea is representedThe pig = money that can be made and savedThe life-belt = this gadget could save a person from poverty, lack of employment and boredomThe wishing well = if you wish to improve your finances, sell this gadget .The window = a window of opportunity – look through and see what you can do!The clock = seize opportunities – do not waste timeThe pot of gold = there is a reward for hard work
ACTIVITY 4:
Explain how words are used to persuade us to buy and that the advertisement appeals to certain needs in us: We would like to be successful, to be handy, popular, capable; . . .
1 Repetition: The name is repeated often.
2 A personal approach: The writer chats to the reader personally.
3 Rewards for buying the product:
Will be a successful business woman!
Will have attractive piece of furniture!Will receive all sorts of extras!Will save money!Will be the best dresser in town!
4 That this is a very necessary item otherwise you will be useless: “If you want to be a successful sewer”!
5 A marvellous machine which is useful:It does so much that you cannot do without it!
6 A cheap machine: “Not R300. Not R200. But only R140”!
7 Works very fast: “It is easy” implies that it works well and fast.
8 You will be a social success: “You can impress your friends and your husband’s boss” and, “You can be the best dresser in town”!
9 You will save money: “You will save yourself thousands of rands.”
10 You will be a business woman: “You can be the owner of a successful business.”
Now, the learners should be able to distinguish between fact and opinion in this advertisement. They should decide as a class (by a show of hands) whether they think this is a good advertisement or not and whether it is very persuasive or not.
ACTIVITY 5:
Go over some of the answers and have a short class discussion.
ACTIVITY 6: PUNCTUATION MARKS
Encourage them to use some of these in the writing but explain about overuse or under-use.
ACTIVITY 7: IDENTIFYING PHARSES AND CLAUSES
Explain what a phrase or clause is; that a preposition always starts a phrase but that not all phrases are started by a preposition! Give them examples of this. Let them find the verb in the clauses. Give them extra exercises.
ACTIVITY 8: FINDING VERBS IN A PARAGRAPH
Help them to understand that a finite verb can consist of up to 5 words!
ACTIVITY 9: IDENTIFYING TENSES
Go over tenses with the class and do as many extra exercises as possible.
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Last edited by Siyavula Uploaders on Apr 18, 2009 4:00 am -0500.