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The qualities of a successful entrepreneur

Module by: Siyavula Uploaders. E-mail the author

ECONOMIC AND MANAGEMENT SCIENCES

Grade 7

THE SUCCESSFUL ENTREPRENEUR

Module 7

THE QUALITIES OF AN ENTREPRENEUR

In module one we looked at a brief definition of an entrepreneur and listed some characteristics of entrepreneurs.In this module, you are going to discover your own

entrepreneurial skills, judge and develop them, and also master some important concepts from the world of business.

Activity 1:

To determine if you have the qualities to be an entrepreneur

[LO 4.1]

Am I an entrepreneur?

1. Respond to the statements that follow, being as honest as possible:

Table 1
  YES NO
I am hardworking.    
I work according to a definite system.    
I like working with people.    
People like working with me.    
People trust me.    
I communicate well with people.    
I like to take risks.    
I am creative and bursting with new ideas.    
I am happy to learn from my mistakes.    
I have plenty of self-confidence.    
I like to function independently.    
Table 2
  YES NO
I do not give up easily.    
I am able to adjust to change.    
I complete the things that I start.    
I am enthusiastic about things that I plan to do.    
I am able to cope with pressure.    
I like solving problems.    
I am productive.    
Personal satisfaction with a task is as important as making money.    
I am able to work well with money.    
I am able to motivate other people to do their best.    

This is a set of qualities that an entrepreneur should have. In areas where you have indicated YES, you have already acquired necessary characteristics of an entrepreneur. Where you have indicated NO, you need to apply yourself to ensure the success of the business.

2. Thorough research that was launched in selected countries right across the world by management teams identified ten core characteristics that distinguish successful entrepreneurs from less successful entrepreneurs. They are the following:

a) Searching for opportunities:

  • A successful entrepreneur is continually on the lookout for new business opportunities and he/she utilises them. He or she also embraces opportunities to obtain financial support, equipment, premises, workspace, etc.

b) Perseverance:

  • Tries out different strategies to overcome problems.
  • Will make personal sacrifices to complete a task.

c) Commitment:

  • Accepts full responsibility for any problem that may occur.
  • Is prepared to work alongside workers to complete a task on time.

d) Demanding quality and effectiveness:

  • Strives to do things in such a way that all previous standards are surpassed.
  1. a) Taking risks:
  • Is prepared to take calculated risks.
  • Shows a preference for situations that require a measure of daring.
  • Setting objectives:
  • Has clear and specific short-term objectives.
  • Sets clear long-term objectives.
  • Systematic planning and control:
  • Develops and utilises logical step-by-step plans to reach objectives.
  • Continuously examines and evaluates alternatives.
  • Controls progress and switches to alternative strategies to achieve the objective.
  • Searching for information:
  • Searches out new information about clients, suppliers and/or competitors.
  • Uses contacts or information networks to acquire important information.
  • Conviction:
  • Makes use of purposeful strategies to convince other people.
  • Self-confidence:
  • Has a firm belief in personal capability.
  • Acknowledges personal abilities to complete particularly difficult tasks successfully.

3. What follows is an extract from a certain Mr Chin’s story of success.

Study it and see if you can identify any of the afore-mentioned characteristics as part of Mr Chin’s outlook on life.

Mr Chin – The Story of an Entrepreneur

When Mr Sophonpanich was born on Friday, June 24, 1910 at Wa Sai in Thailand, it was difficult to imagine that he would become one of the richest men in Asia, and be the symbol of the Thai banking industry for one generation. The name, Mr Chin, came from the last four letters of Sophonpanich.

Mr Chin was born poor, the son of a sawmill clerk. He left Thailand when he was five and spent twelve years as a young boy in the poverty-stricken Chua Toa District in China. There was never enough food for him and his four sisters. He only had four or five years of formal education, and half of this time was spent working in the fields. Whenever it rained, he was called out of the classroom to till the softened soil.

From this humble beginning he grew up to earn the honour of “Titan of Thai Finance”, after building Bangkok Bank to become a major financial institution holding a 30 % market share in the overall banking system of Thailand.

How did he do it?

Throughout his life Mr Chin was an achiever. In whatever he did, he did not only do his best, but the best. He was always trying to figure out how to do his work one step better than anyone else, resulting in his excellent performance at any job. He showed his character even at a very young age.

At the age of 15 he worked as an apprentice for a village chemist in China. He learned the names of all the medicines in the shop, which resulted in the owner of the shop trying to persuade him to become a doctor! He chose other things instead, like furthering his studies. On returning to Thailand at the age of 17, Mr Chin worked as a cook in a wood shop at Yosse.

He then worked as an indentured labourer assigned to clean the shop, load wood onto horse carriages for clients, and to help the shop owner. While working at the shop, Mr Chin would write letters in Chinese to his family in China. His employers saw his beautiful handwriting, and made him a clerk. It was perhaps at this time that he developed his sharp memory, which was later to become one of his greatest assets in banking. As he sold wood, he had to be able to work out the measurements of all types of wood for each customer and the calculation had to be done in his head!

He was a modest man who disliked too much consumption. He had a long-term view of things. This is shown by his investing the amount he had won from a savings pool. It allowed him to open his own bookstore in Pattanakorn. Many young men at that time would have spent the same amount on pleasurable goods. Mr Chin was ambitious and always looked towards the future. His small business grew to become the leader of Thailand’s department store businesses, as his four-storeyed shop offered a wide variety of products (from stationery to construction materials), selling different types of items on each floor.

The growth of Bangkok Bank is a monument to Mr Chin’s entrepreneurial spirit. He was a naïve young man when World War II came to an end, and he got involved in the establishment of the bank after a casual discussion among a group of close friends. Initially, he had thought how much fun it would be to be a banker with lots of money to spend. But the growth of Bangkok Bank into the giant that it is can hardly be called fun by anyone. The early years were difficult, and the accomplishments could not be attributed to luck at all. Mr Chin’s great skill, energy and foresight made the Bank’s story so remarkable.

As World War II was ending, Mr Chin sensed that good business opportunities were at hand. He set up Thailand’s first finance company, Asia Trust Company Limited, dealing mainly in foreign exchange. It soon became Thailand’s most influential and reliable source of foreign exchange activity. Mr Chin had to work very hard, getting up well before dawn to check the world exchange rates so that he could display the day’s quotations before businessmen arrived at work. In no time, Mr Chin became known as the best foreign exchange dealer in town. Anyone just had to tell him the rates for the pound, dollar or baht (Thai currency), and he would give the quote on the spot without using a calculator.

Mr Chin’s Asia Trust Company initially served as an agent for Bangkok Bank whose original business involved currency exchange mainly with Hong Kong and Singapore. Later, the bank experienced serious cash flow problems as a result of over investment in property. Mr Chin, who was a shareholder at the bank, was asked to take over the management. He immediately sent a team of experts from his Asia Trust Company to launch a big rescue mission. He used his wide range of business contacts and connections to conduct major banking activities in international affairs, currency and loans. Meanwhile, he appointed a trusted aide, Mr Rojanasthien, to deal with the bank’s internal system. Mr Rojanasthien applied proper management and accounting principles to solve the bank’s liquidity problems.

Under Mr Chin’s competent management, the bank developed rapidly to become the number one local bank by 1970. It has continued to maintain a leading international position to this day.

Mr Chin loved his country. He viewed growth for Bangkok Bank in terms of its concrete contribution to the Thai economy.

Mr Chin used all the information that promised to be useful to the bank. He loved to read books that helped him in his daily work. He routinely started each morning in the office by reading daily reports and calling for documents he wanted. Though an old time banker, he was receptive to new ideas, determined as he was to keep Bangkok Bank growing. He supported the introduction of new technology and electronic banking in 1978 – 79, the introduction of new management concepts, like management by objectives, and allowing employees to own shares in the Bank.

Mr Chin was an effective administrator. He could easily put an issue to one side after several hours of serious debate and immediately take up a new issue without getting mixed up or losing sight of the matter at hand.

When problems or obstacles came Mr Chin’s way, he turned them into advantages and opportunities. This was particularly dramatised sometime in 1958 when, after a political upheaval in Thailand, Mr Chin had to flee to Hong Kong as an exile. He was labelled an economic criminal. He tried to continue steering the bank from abroad, but found it useless. He quickly started a new life and succeeded in setting up a flourishing rice trading business, which continues to grow to this day. He also expanded Bangkok Bank’s network overseas. The bank had already opened two overseas branches in 1954 – one in Hong Kong and the other in Tokyo. During his exile in Hong Kong he opened four more branches – three in Vietnam and one in Taipei.

One of Mr Chin’s chief ingredients for success was his ability to develop and cultivate business contacts over the years. Many times his contacts with businessmen and high-ranking government officials made the achievement of business goals easier.

In Mr Chin’s time it was difficult to be a good banker and a good trader at the same time but he managed to be very good at both because he was very close to leading businessmen and officials of the Thai government at the same time. He had grown up with them and they all understood each other well.

He worked himself and his people hard. To him, the task of growing was most important and he was determined to win over those who wanted to get rid of him in the banking industry. At the start there were no holidays for him and his people for many months. They worked long office hours, including Saturdays and Sundays in order to cope with the customers’ needs.

Unlike many successful self-made men, Mr Chin had almost no enemies at all. No one really disliked him. He did not take advantage of people. When others took advantage of him, he would just quit by selling out or taking over the business. He believed that if someone was his enemy, he had to win not by defeating, nor hurting that person, but by believing the other person was his friend.

Thus did Mr Chin approach life, business and people.

Source: The Nation, Bangkok, January 1988

Activity 2:

To establish if someone is well-suited to become an entrepreneur

[LO 4.1]

Does Mr Chin display any of the characteristics mentioned at (b)?

Table 3
    YES NO
1. Searching for opportunities    
2. Perseverance    
3. Commitment    
4. Requiring quality and effectiveness    
5. Taking risks    
6. Setting objectives    
7. Systematic planning and control    
8. Searching for information    
9. Conviction    
10. Self-confidence    

4. Which characteristics can make a person into an unsuccessful entrepreneur?

The most important driving force for any successful entrepreneur is related to attitudes and motivation – inner qualities that can hardly ever be acquired through any kind of training. Remember that all entrepreneurs do not have all the necessary qualities, and good qualities that are driven too hard can have a very negative effect on the business. It is never good, for instance, to have too much self-confidence. This can lead to megalomania, and make it difficult for the entrepreneur to see warning signals in the business.

The following are some of the deficiencies or flaws for which an entrepreneur should be on the lookout:

  1. a) Setting unrealistic demands

Entrepreneurs are often in a hurry to be successful or to make money. They want to achieve their objectives very quickly and therefore misjudge the time and input that is really needed to make a success of their business.

  1. a) Keeping ideas and recipes for success to themselves

They frequently want to do everything themselves and neglect to call for help from other people. Through this they often make serious mistakes or commit cardinal errors.

  1. a) Allowing too many interruptions

Because entrepreneurs are eager to be involved in everything, they often allow too many interruptions, of which many interfere with the success of the business. For example: he or she wants to take all the telephone calls and to talk to all visitors to the business, whether they have arranged an appointment or not.

  1. a) Working without a definite plan

Many entrepreneurs prepare a very thorough plan when they start off their new business, but never look at it again once they get going. They feel that they are clever enough to manage the business on instinct.

  1. a) Neglecting to do “homework”

Entrepreneurs frequently are in too much of a hurry to start a business, or to expand it, and therefore neglect to do proper market research and to determine the strength of their competitors. They do not try to find out whether there is anybody who might want to buy their specific services and/or products.

  1. a) Unwilling to give everything

Hard work and dedication is a prerequisite for a long-term successful business. Personal sacrifices are vital.

5. A successful entrepreneur has to be willing to roll up his sleeves and get to work:

Yes, if you want to be successful, you must be totally committed – prepared to “eat and sleep” your business.

Assessment

Table 4
LO 4
ENTREPRENEURIAL KNOWLEDGE AND SKILLSThe learner will be able to demonstrate entrepreneurial knowledge, skills and attitudes.
We know this when the learner:
4.1 compares essential characteristics and skills needed to be entrepreneurial from two different simple case studies of practising entrepreneurs in own community;

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