Skip to content Skip to navigation

Connexions

You are here: Home » Content » Packaging

Navigation

Lenses

What is a lens?

Definition of a lens

Lenses

A lens is a custom view of the content in the repository. You can think of it as a fancy kind of list that will let you see content through the eyes of organizations and people you trust.

What is in a lens?

Lens makers point to materials (modules and collections), creating a guide that includes their own comments and descriptive tags about the content.

Who can create a lens?

Any individual member, a community, or a respected organization.

What are tags? tag icon

Tags are descriptors added by lens makers to help label content, attaching a vocabulary that is meaningful in the context of the lens.

This content is ...

In these lenses

  • GETSenPhaseAC display tagshide tags

    This module is included inLens: Siyavula: Arts & Culture (Gr. 7-9)
    By: Siyavula

    Review Status: In Review

    Click the "GETSenPhaseAC" link to see all content selected in this lens.

    Click the tag icon tag icon to display tags associated with this content.

Recently Viewed

This feature requires Javascript to be enabled.

Tags

(What is a tag?)

These tags come from the endorsement, affiliation, and other lenses that include this content.
 

Packaging

Module by: Siyavula Uploaders. E-mail the author

ARTS AND CULTURE

Grade 9

PERSONAL AND SOCIAL SKILLS

Module 1

PACKAGING

VISUAL ARTS

Activity 1 (Group work)

  • Materials required: Learners must bring to school any form of packaging or container, i.e. packaging of breakfast cereals, washing powder, biscuits, sweets, chocolates, cool drink, perfume, etc.
  • Discuss the packaging of each learner in each group under the following headings:

Analysis of package design

Study the packaging and discuss the following:

  • The intended message (what is the packaging trying to say)
  • The target group (youth, adults, housewives, workers, etc)
  • The technique and style (e.g. humoristic, serious, realistic, abstract, etc.)
  • The use of colour
  • The use of words – the type/style of letters used (do they fit the message?)
  • Suitability of material/s (with regard to the specific product)
  • General effectiveness of the packaging (Will people buy it? Is it easy to handle?)
  • The use of symbols, signs, logos (especially those that may be aimed at a specific group of people – e.g. cultural/religious groups, health conditions, dietary limitations, etc)
  • Each learner must hand in a written assessment of his or her packaging for assessment.
Table 1
  LU 3.8      

Activity 2 (Group work)

A ‘new’ product is suggested to each group, e.g. a cleaning liquid, a beauty product, a type of sweet, a cold drink, etc. The groups have to market these products. Firstly the group must decide on the following:

  • A name for the product
  • The target group to whom it must be sold
  • The advertising style or technique
  • The use of colour
  • The type of lettering
  • Together, the members of each group must design a poster to advertise their new product. Keep the above elements in mind! Also look at what is going to be assessed:
Table 2
  LU 3.4      

Assessment

Table 3
Learning Outcomes(LOs)
 
LO 3
participation and cooperationThe learner is able to display personal and social skills while participating in arts and culture activities as an individual and in a group.
Assessment Standards(ASs)
 
This is indicated when the learner:
GENERAL
3.1 is sensitive towards the music and art form choices of others;
3.2 is prepared to explore new cultural ideas and to re-evaluate stereotypes;
3.3 acknowledges own, group and varying identity;
3.4 expresses his or her own contribution in any art form;
3.8 VISUAL ARTS
  • is aware of the influence of the mass media on society;
 
3.7 MUSIC
  • is able to identify and interpret specific elements of music in advertisements and popular music;
3.6 DRAMA
  • is able to share responsibilities within a group;
3.5 DANCE/MOVEMENT
  • is able to demonstrate the creation of complementary shapes by applying dancing skills with a partner, as well as dance sequences;
  • is able to counterbalance his/her weight with a partner.

Memorandum

Activity 1 (groupwork)

Materials needed: Learners must each bring some sort of container or packaging to the class, e.g. packets for breakfast cereals, washing powder, biscuits, sweets, chocolates, cool drinks, perfume, etc.

  • Working in groups of four to six learners, each learner’s packaging is discussed under different headings, as follows:

Analysis of package design

Study the given packaging and discuss the following:

  • the intended message
  • the target group
  • techniques and styles (e.g. humoristic, serious, realistic, abstract, etc.)
  • the use of colour
  • the letter type/typography
  • suitability of the material(s)
  • general effectiveness of the packaging (will people buy it?)
  • the use of symbols, signs, logos’ (especially references to cultural groups)

Each learner must hand in an analysis of his/her packaging for assessment.

Activity 2 (group work)

  • Give a ‘new’ product to each group, e.g. a cleaning liquid, a beauty product, a type of sweet, a cold drink, etc. Firstly, the group must decide on the following:
  • a name for the product
  • the target group to whom it must be sold
  • the advertising style or technique
  • the use of colour
  • the letter type
  • Together, each group must design a poster to advertise their new product.

Content actions

Download module as:

PDF | EPUB (?)

What is an EPUB file?

EPUB is an electronic book format that can be read on a variety of mobile devices.

Downloading to a reading device

For detailed instructions on how to download this content's EPUB to your specific device, click the "(?)" link.

| More downloads ...

Add module to:

My Favorites (?)

'My Favorites' is a special kind of lens which you can use to bookmark modules and collections. 'My Favorites' can only be seen by you, and collections saved in 'My Favorites' can remember the last module you were on. You need an account to use 'My Favorites'.

| A lens I own (?)

Definition of a lens

Lenses

A lens is a custom view of the content in the repository. You can think of it as a fancy kind of list that will let you see content through the eyes of organizations and people you trust.

What is in a lens?

Lens makers point to materials (modules and collections), creating a guide that includes their own comments and descriptive tags about the content.

Who can create a lens?

Any individual member, a community, or a respected organization.

What are tags? tag icon

Tags are descriptors added by lens makers to help label content, attaching a vocabulary that is meaningful in the context of the lens.

| External bookmarks