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  • GETSenPhaseAC display tagshide tags

    This module and collection are included inLens: Siyavula: Arts & Culture (Gr. 7-9)
    By: Siyavula

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Packaging

Module by: Siyavula Uploaders. E-mail the author

ARTS AND CULTURE

Grade 9

PERSONAL AND SOCIAL SKILLS

Module 1

PACKAGING

VISUAL ARTS

Activity 1 (Group work)

  • Materials required: Learners must bring to school any form of packaging or container, i.e. packaging of breakfast cereals, washing powder, biscuits, sweets, chocolates, cool drink, perfume, etc.
  • Discuss the packaging of each learner in each group under the following headings:

Analysis of package design

Study the packaging and discuss the following:

  • The intended message (what is the packaging trying to say)
  • The target group (youth, adults, housewives, workers, etc)
  • The technique and style (e.g. humoristic, serious, realistic, abstract, etc.)
  • The use of colour
  • The use of words – the type/style of letters used (do they fit the message?)
  • Suitability of material/s (with regard to the specific product)
  • General effectiveness of the packaging (Will people buy it? Is it easy to handle?)
  • The use of symbols, signs, logos (especially those that may be aimed at a specific group of people – e.g. cultural/religious groups, health conditions, dietary limitations, etc)
  • Each learner must hand in a written assessment of his or her packaging for assessment.
Table 1
  LU 3.8      

Activity 2 (Group work)

A ‘new’ product is suggested to each group, e.g. a cleaning liquid, a beauty product, a type of sweet, a cold drink, etc. The groups have to market these products. Firstly the group must decide on the following:

  • A name for the product
  • The target group to whom it must be sold
  • The advertising style or technique
  • The use of colour
  • The type of lettering
  • Together, the members of each group must design a poster to advertise their new product. Keep the above elements in mind! Also look at what is going to be assessed:
Table 2
  LU 3.4      

Assessment

Table 3
Learning Outcomes(LOs)
 
LO 3
participation and cooperationThe learner is able to display personal and social skills while participating in arts and culture activities as an individual and in a group.
Assessment Standards(ASs)
 
This is indicated when the learner:
GENERAL
3.1 is sensitive towards the music and art form choices of others;
3.2 is prepared to explore new cultural ideas and to re-evaluate stereotypes;
3.3 acknowledges own, group and varying identity;
3.4 expresses his or her own contribution in any art form;
3.8 VISUAL ARTS
  • is aware of the influence of the mass media on society;
 
3.7 MUSIC
  • is able to identify and interpret specific elements of music in advertisements and popular music;
3.6 DRAMA
  • is able to share responsibilities within a group;
3.5 DANCE/MOVEMENT
  • is able to demonstrate the creation of complementary shapes by applying dancing skills with a partner, as well as dance sequences;
  • is able to counterbalance his/her weight with a partner.

Memorandum

Activity 1 (groupwork)

Materials needed: Learners must each bring some sort of container or packaging to the class, e.g. packets for breakfast cereals, washing powder, biscuits, sweets, chocolates, cool drinks, perfume, etc.

  • Working in groups of four to six learners, each learner’s packaging is discussed under different headings, as follows:

Analysis of package design

Study the given packaging and discuss the following:

  • the intended message
  • the target group
  • techniques and styles (e.g. humoristic, serious, realistic, abstract, etc.)
  • the use of colour
  • the letter type/typography
  • suitability of the material(s)
  • general effectiveness of the packaging (will people buy it?)
  • the use of symbols, signs, logos’ (especially references to cultural groups)

Each learner must hand in an analysis of his/her packaging for assessment.

Activity 2 (group work)

  • Give a ‘new’ product to each group, e.g. a cleaning liquid, a beauty product, a type of sweet, a cold drink, etc. Firstly, the group must decide on the following:
  • a name for the product
  • the target group to whom it must be sold
  • the advertising style or technique
  • the use of colour
  • the letter type
  • Together, each group must design a poster to advertise their new product.

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Definition of a lens

Lenses

A lens is a custom view of the content in the repository. You can think of it as a fancy kind of list that will let you see content through the eyes of organizations and people you trust.

What is in a lens?

Lens makers point to materials (modules and collections), creating a guide that includes their own comments and descriptive tags about the content.

Who can create a lens?

Any individual member, a community, or a respected organization.

What are tags? tag icon

Tags are descriptors added by lens makers to help label content, attaching a vocabulary that is meaningful in the context of the lens.

| External bookmarks