Chavez and Tijerina commanded the most attention from all sectors during the 1960s. By the following decade, women and youth of Mexican ancestry had fully joined the universe of SMs and emerging organizations. Chicanas tired of male-centered leadership and social dominance. Some women, of course, had been involved with both the farm workers and the land recovery movement, but most were not. Chicanas sought a feminine-centered SM and organization, which they found in the
Comicion Femenil
, the organization that took place around school boycotts and strikes, the formation of La Raza Unida Party, and the International Year of the Woman. Many Chicanas exhibited leadership and accomplished major reforms during these two decades but none became as known as the emerging male Chicano leaders.
Youth, usually males, gravitated between two protest scenarios: schools and urban cities. In Los Angeles, California, a young teacher, Salvador Castro, encouraged and supported his Chicano students at Lincoln Heights High School to protest conditions and the lack of educational opportunity for them in 1968. Under the organizational name of the Mexican American Youth Organization (MAYO), others and I organized and engaged in the very same types of school protests in Texas at the same time. The basic Chicano demands of the school authorities were bilingual education; hiring more Chicano teachers, counselors, and administrators; a more relevant and multicultural curriculum; dismissal of racist teachers and staff; and direct student elections of school favorites.
After various unsuccessful school protests in Texas, MAYO changed tactics and strategy. Parents were recruited to be more than supporters and a political party. La Raza Unida was organized in 1970 to contest elections, including seats on school boards.
This development implemented a resolution passed at the 1968 Chicano Youth Liberation Conference held in Denver, Colorado, by the Crusade for Justice,
led by Rodolfo “Corky” Gonzales. The resolution called for the formation of an independent political party for La Raza.
Gonzales became the voice and
persona
for urban Chicano youth across the country that searched, as he did, to understand our indigenous cultural heritage, learn Spanish, and formulate an ideology based on Chicano nationalism. Corky—a nickname from his boxing days—organized these youth liberation conferences for several years and also participated in the Poor People’s Campaign. He forged alliances with the American Indian Movement (AIM) and the Puerto Rican youth group, The Young Lords, based in Chicago and New York. And he published
Yo Soy Joaquin
, an epic poem about the history of Chicanos.
The four of us, Chavez, Tijerina, Gonzales, and I, propelled the Chicano Movement from the late 1960s to the early 1980s, each with our separate approaches and agendas; each in a specific geographic area of the Southwest. Together, we provided the leadership for our Chicano generation that engaged in nation building: the creation of Aztlan, a mini-nation within a nation.
Chicanos organized the many national organizations present today, such as the National Council of La Raza (NCLR), the Southwest Voter Registration and Education Program (SWVREP), Mexican American Legal Defense and Education Fund (MALDEF), National Association of Latino Elected Officials (NALEO), for example. Regionally, many other Chicano groups formally organized affiliates and related organizations and programs to further Chicano nationalism. Professional organizations also emerged to focus on specialized concerns and interests of Chicanos, such as the National Association of Chicana and Chicano Studies (NACCS),
Colegio Cesar Chavez
and the National Hispanic University, National Association of Bilingual Educators (NABE), and NOSOTROS, the organization of Chicano actors and entertainers.
Chavez continued to build his farm worker union in California with less attention given to other parts of the country seeking unionization such as Texas, Wisconsin, Arizona, Ohio, and Florida. An independent farm worker union formed in those states under the leadership of regional leaders such as Antonio Orendain in Texas, Baldemar Huerta in Ohio, Luis Diaz de Leon, Jr. in Florida, and Jesus Salas in Wisconsin. Tijerina went to prison for destruction of federal property but was acquitted for the raid on the Tierra Amarilla courthouse. His absence while in prison led to the demise of the Land Recovery Movement. Gonzales and I vied for the national leadership position of the Raza Unida Party in 1972. I won and Gonzales dropped from the national scene. Later, he was involved in a car accident that left him with serious physical impairments. By 1978 the Raza Unida Party had lost ballot status in Texas and never gained such in other states. The electoral thrust of the party was waning and died by the early 1980s when the last officeholders sought re-election as Democrats. I did not complete my elected, second, four-year term as County Judge for Zavala County, Texas and relocated to Oregon in 1981. While in Oregon I engaged in organizing several organizations and programs and returned to Texas in 1986 to pursue a law degree.
Cuban refugees began arriving in the U.S., mainly Florida, in the mid-1960s. Central Americans began arriving in the U.S. shortly after President Ronald Reagan’s military intervention in those countries in the 1980s. Mexican immigration continued unabated into the 1990s. In decades past, the overwhelming numbers of Mexican-Americans overshadowed Puerto Ricans and Cubans. By the 1990s, however, the number of Mexican-Americans began to decline as a percentage of the whole. In 2000, the numbers of Hispanics reached 35 million plus, and of these only 20.6 million were of Mexican ancestry representing only 58.5% of the total number of Hispanics. Puerto Ricans, the second oldest group with a presence in the U.S. next to Mexicans, numbered 3.4 million and Cubans reached 1.24 million. The Central Americans that began to arrive two and a half decades ago reached 1.68 million and South Americans numbered 1.35 million. All of these other Hispanics number 15 million persons. Clearly, when the difference between the 20.6 million of Mexican ancestry and the 15 million other Hispanics became only 5 million, this was a new reality.
Those not of Mexican ancestry resented being identified and labeled as Mexicans. They wanted their own identity, usually their nationality. But in the U.S. English-speaking, White hegemonic environment, a separate national identity is not acceptable. Race is a national fixation. Those not White compete for social space between Whites and Blacks. Latinos as hybrids are perceived both racially by phenotypic attributes and by national origin by Whites and Blacks. Under these circumstances the self-descriptive terms of Chicano and Mexicano lost favor to the U.S. government sponsored label of Hispanics. Hispanic became the official name for the Panethnic group of Spanish speakers in the U.S. Those in opposition to the term Hispanic with its clear nexus to Spain opted to call themselves Latinos. Spanish language media, print and electronic, in hopes of increased market share have also chosen to use either or both Hispanic and Latino for group labels, dropping any reference to national origin. These new arrivals were neither invited nor recruited to join existing Chicano organizations. The CM was a social movement of the past, 30 years past at the turn of the century. The word Chicano is only used by those that still identify with the term and by organizations that have refused a name change, such as the Te
Chicanos Por La Causa
in Phoenix, Arizona.