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Module by: Global Text Project. E-mail the author

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Name: Business models and marketing - What is a business model?
ID: m35353
Language: English (en)
Summary:

Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronic textbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible via paper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the many who cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us at drexel@uga.edu and dcwill@cnx.org.

Editors: Salvador Treviño and Carlos Ruy Martinez (ITESM, Monterrey Campus, Mexico)

Contributors: Carlos Alberto Alanis, Gaspar Rivera, Jorge Echeagaray, Jose de Jesus Montes, Juana Monica Garcia, Ramiro Robles, and Roberto Sanchez

Subject: Business
Keywords: business models, entrepreneur, global text project, marketing
License: Creative Commons Attribution License CC-BY 3.0

Authors: Global Text Project (drexel@uga.edu)
Copyright Holders: Global Text Project (drexel@uga.edu)
Maintainers: Global Text Project (drexel@uga.edu), Jared Adler (jca2@rice.edu), Marisa Drexel (drexel@uga.edu), Daniel Williamson (dcwill@cnx.org), Dr. Donald J. McCubbrey (gtp-l@mailman.rice.edu)
Editors: Dr. Donald J. McCubbrey (gtp-l@mailman.rice.edu)

Latest version: 1.4 (history)
First publication date: Aug 9, 2010 12:20 pm +0000
Last revision to module: Oct 6, 2010 1:06 pm +0000

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Version History

Version: 1.4 Oct 6, 2010 1:06 pm +0000 by Jared Adler
Changes:
link added

Version: 1.3 Oct 4, 2010 12:48 pm +0000 by Jared Adler
Changes:
naming update

Version: 1.2 Sep 21, 2010 11:46 am +0000 by Jared Adler
Changes:
added google analytics tracking code

Version: 1.1 Sep 14, 2010 2:47 pm +0000 by Daniel Williamson
Changes:
initial publication

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GTP. Business models and marketing - What is a business model?, OpenStax_CNX Web site. http://cnx.org/content/m35353/1.4/, Oct 6, 2010.

American Medical Assocation (AMA) Manual of Style:

GTP. Business models and marketing - What is a business model? [OpenStax_CNX Web site]. October 6, 2010. Available at: http://cnx.org/content/m35353/1.4/.

American Psychological Assocation (APA) Publication Manual:

GTP. (2010, October 6). Business models and marketing - What is a business model? Retrieved from the OpenStax_CNX Web site: http://cnx.org/content/m35353/1.4/

Chicago Manual of Style (Bibliography):

GTP. "Business models and marketing - What is a business model?" OpenStax_CNX. October 6, 2010. http://cnx.org/content/m35353/1.4/.

Chicago Manual of Style (Note):

GTP, "Business models and marketing - What is a business model?," OpenStax_CNX, October 6, 2010, http://cnx.org/content/m35353/1.4/.

Chicago Manual of Style (Reference, in Author-Date style):

GTP. 2010. Business models and marketing - What is a business model? OpenStax_CNX, October 6, 2010. http://cnx.org/content/m35353/1.4/.

Modern Languages Association (MLA) Style Manual:

GTP. Business models and marketing - What is a business model?. OpenStax_CNX. 6 Oct. 2010 <http://cnx.org/content/m35353/1.4/>.