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Business models and marketing: References

Module by: Global Text Project. E-mail the authorEdited By: Dr. Donald J. McCubbrey

Summary:

Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronic textbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible via paper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the many who cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us at drexel@uga.edu and dcwill@cnx.org.

Editors: Salvador Treviño and Carlos Ruy Martinez (ITESM, Monterrey Campus, Mexico)

Contributors: Carlos Alberto Alanis, Gaspar Rivera, Jorge Echeagaray, Jose de Jesus Montes, Juana Monica Garcia, Ramiro Robles, and Roberto Sanchez

Direccion de Mercadotecnia. Analisis, planeación y control. Philip Kotler, 4ª edicion.

What Do Your Customers Really, Really Want? Sherri Dorfman. ?June 7, 2005

Osterwalder, Alex. “Success = Business Model Design AND Implementation”. June 11, 2006. <http://business-model-design.blogspot.com/2006/06/sucess-business-model-design-and.html>.

CEMEX Web site. CEMEX S.A. DE C.V. April 2007. <http://www.CEMEX.com>.

McDonalds Web site. McDonalds Corporation. April 2007. <http://www.mcdonalds.com>.

Wikipedia. Business model definition by Osterwalder, Pigneur and Tucci. 2005. <http://en.wikipedia.org/wiki/Business_model>.

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A lens is a custom view of the content in the repository. You can think of it as a fancy kind of list that will let you see content through the eyes of organizations and people you trust.

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