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Reference

Module by: Global Text Project. E-mail the authorEdited By: Dr. Donald J. McCubbrey

Summary:

Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronic textbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible via paper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the many who cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us at drexel@uga.edu and dcwill@cnx.org.

Editor: James W Bronson (The University of Wisconsin, USA)

Contributors: Kellie Goldfien, Ryan Wolford

Reviewer: William A Drago, (University of Wisconsin, USA)

http://www.census.gov/epcd/www/naics.html

http://www.12manage.com/methods_porter_five_forces.html

Dussauge, Pierre and Bernard Garrette, Will Mitchell (2000). “Learning from competing partners: outcomes and durations of scale and link alliances in Europe, North America and Asia”. Strategic Management Journal; 21, 2: 99-126.

Davison, Leigh (2001). “Measuring competitive intelligence effectiveness: Insights from the advertising industry”. Competitive Intelligence Review; Volume 12, Issue 4: 25 – 38.

Dorf, Richard C. and Thomas H. Byers (2008). Technology Ventures: From Idea to Enterprise, 2nd edition. New York: McGraw Hill.

Grant, Robert M. (2008). Contemporary Strategy Analysis, 6th edition. Malden, MA: Blackwell Publishing.

Johnston, Lisa (2007). “iPod, MP3 Accessories Pile On”. TWICE Magazine; February 12: 12.

Pinkerton, Richard L. (1994). “Competitive intelligence revisited: A history, and assessment of its use in marketing”. Competitive Intelligence Review, 5, 4: 23-31.

Young, Greg (1999). “Strategic value analysis for competitive advantage”. Competitive Intelligence Review, 10, 2: 52-6.

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Definition of a lens

Lenses

A lens is a custom view of the content in the repository. You can think of it as a fancy kind of list that will let you see content through the eyes of organizations and people you trust.

What is in a lens?

Lens makers point to materials (modules and collections), creating a guide that includes their own comments and descriptive tags about the content.

Who can create a lens?

Any individual member, a community, or a respected organization.

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Definition of a lens

Lenses

A lens is a custom view of the content in the repository. You can think of it as a fancy kind of list that will let you see content through the eyes of organizations and people you trust.

What is in a lens?

Lens makers point to materials (modules and collections), creating a guide that includes their own comments and descriptive tags about the content.

Who can create a lens?

Any individual member, a community, or a respected organization.

What are tags? tag icon

Tags are descriptors added by lens makers to help label content, attaching a vocabulary that is meaningful in the context of the lens.

| External bookmarks