In many cases groups can gain an advantage by misleading people with the misuse of statistics.
Common techniques used include:
- Three dimensional graphs.
- Axes that do not start at zero.
- Axes without scales.
- Graphic images that convey a negative or positive mood.
- Assumption that a correlation shows a necessary causality.
- Using statistics that are not truly representative of the entire population.
- Using misconceptions of mathematical concepts
For example, the following pairs of graphs show identical information but look very different. Explain why.
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Exercises - Misuse of Statistics
- A company has tried to give a visual representation of the increase in their earnings from one year to the next. Does the graph below convince you? Critically analyse the graph.
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Figure 2 
- In a study conducted on a busy highway, data was collected about drivers breaking the speed limit and the colour of the car they were driving. The data were collected during a 20 minute time interval during the middle of the day, and are presented in a table and pie chart below.
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- Conclusions made by a novice based on the data are summarised as follows:
- “People driving white cars are more likely to break the speed limit.”
- “Drivers in blue and red cars are more likely to stick to the speed limit.”
- Do you agree with these conclusions? Explain.
- A record label produces a graphic, showing their advantage in sales over their competitors. Identify at least three devices they have used to influence and mislead the readers impression.
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Figure 3 
- In an effort to discredit their competition, a tour bus company prints the graph shown below. Their claim is that the competitor is losing business. Can you think of a better explanation?
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Figure 4 
- To test a theory, 8 different offices were monitored for noise levels and productivity of the employees in the office. The results are graphed below.
The following statement was then made: “If an office environment is noisy, this leads to poor productivity.” Explain the flaws in this thinking.
Figure 5 
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