Summary: An introduction to the book On Air: A Practical Guide to Communicating through Broadcast Media
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On Air. Two simple words. Just five letters. But to the thousands of people who work in the broadcast media, those two simple words can mean a lot, not the least of which is "it's show time!"
On Air. The words flash in red lights outside of the broadcast studio, indicating to the outside world that something special is happening inside, so please don't interrupt. Inside the studio, behind a microphone and sometimes in front of a camera, professionals communicate messages to an unseen audience. They may even appear to the casual observer to be talking to themselves, yet with all the animation and expression one might expect when speaking to a good friend.
On Air. Two words that are seen every day by announcers, people engaged in the professional practice of vocally communicating messages to an audience through the broadcast media. Many people want to become announcers. Some realize their dreams. And a few make it to "the top" of the profession, achieving fame and possibly fortune.
What about you? Do you want to be on air? Do you have what it takes? I believe that if you truly want something badly enough, and you are determined to work hard, you're more likely to achieve your goals. But it helps to know more about what you are aiming for.
That's what this book is all about: an introduction to the field of announcing. It won't tell you everything you might want to know about the field, but it will give you a start. It might even be the start of something great, your own successful journey to be among those On Air.