Methodology
I wanted to tell a story that would be instructive, and would also resonate deeply with readers. I have tried to describe instances of inter-departmental and college life that we don’t generally write about, but which touch almost every facet of work in academe. I searched for a way to tell this story as my own without ascribing negative motivations or intentions to others, but in a way that could candidly describe how the interactions of various players shaped the program and my current condition. In searching for an adequate methodology I discovered Scholarly Personal Narrative (SPN). SPN seeks to use storytelling as the vehicle for sharing personal experiences and giving voice to the author (Nash & Bradley, 2011). SPN differs from other autobiographical forms of research in that it is firmly grounded in scholarship, adheres to a general theme or themes, and reaches conclusions that are universalizable (Nash & Bradley, 2011). I have attempted to follow Nash and Bradley’s suggestion to “Be candid, keep an open mind at all times, attribute the best motive to others, and avoid going on the attack” (p. 9).
My own personal perspective infuses the telling of this story, however I did use a number of different sources to check my recall of events and topics. Data sources included emails, meeting agendas, minutes, and artifacts, program artifacts, and notes from my personal journal. I also used limited member checking to gain alternative understanding of key events.
My goal is to tell an instructional tale that honors each individual character’s personal truths. My hope is that you will be able to experience the events through my own perspective, but also be able to recognize my biases by critically examining the story from your own perspective(s).
Program Overview
Note: I will often use “we,” “us,” and “our” in discussing the program. The program was born of collaboration, and faculty members continue to collaborate in multiple ways. The North Carolina Department of Public Instruction (DPI) referred to the process as “revisioning.” I use that term interchangeably with the term “redesign.”
A preview of the online Master’s of School Administration (MSA) program we developed will help set the context for the rest of this story. The program has five distinguishing features, a mantra, a cohort structure, an initial face-to-face experience, interdependent sequential core leadership courses, and a program long change project.
Mantra. The foundation of the program is a collaboratively developed mantra, live your leadership journey courageously. Each word in the Mantra has specific meanings. The mantra serves as a guide for both program participants and faculty. The mantra led to a set of six program standards:
- Students at the center of action
- Change as an opportunity and inevitability
- Leadership through serving others and supporting self-actualization
- Ethics as the fundamental basis for action
- Action from an ethical foundation to create something positive
- Growth is actively questing
The mantra and the standards it inspired drive multiple aspects for the program. Course complexity, sequencing, and many assignments reflect faculty desire to bring the mantra alive. Some faculty have used the mantra to guide their own actions and responses to situations. The mantra serves as both program mission statement and personal ethical code.
Cohorts. Unlike our previous program, the new program relies heavily on a cohort model. We typically form two cohorts in the fall and two more in the spring. Cohorts begin with 18-22 participants. The two cohorts are numbered by the semester of the new program in which they are starting the core leadership courses with the addition of a one or two to denote the two cohorts starting each semester. For example, in the ninth semester of the new program’s existence, cohorts 9.1 and 9.2 will begin their core leadership classes.
Faculty work very hard to encourage the growth of intimate learning communities, both within each cohort and in smaller cohort sub-groups. Being able to develop close learning relationships within cohorts has made the online learning experience highly personal for both participants and faculty. The cohort serves as a learning resource as members from vastly different types of schools share experiences, perspectives, and advice with each other. Cohorts also serve as mutual support groups in which members often share professional and personal challenges and seek support from other cohort members.
The Hickory Experience. An essential element of the program is the Friday evening and all day Saturday face-to-face meeting in Hickory, North Carolina. Hickory is located two hours east of Western’s campus and is within three hours driving distance of all of North Carolina’s major cities. Attendance is mandatory for all members of the two cohorts beginning the core leadership program. The Hickory Experience takes place the weekend before classes start. Most semesters, all faculty fully assigned to the program attend Hickory. The experience concentrates on building an intimate learning community and on focusing participants on the connection between ethics, and their own values and actions.
Throughout the weekend, participants work together to examine assumptions, dissect readings, and engage in purposeful activities, often in the same small groups that will form their online discussion groups during their first semester. They leave Hickory feeling connected, energized, and more conscious of the deep and challenging ethical responsibilities they have accepted in becoming school leaders. It is extremely powerful for cohort members to work together during the weekend and then carry on with the same types of activities online a day later. The significance of the weekend experience was captured by a recent participant when she said (paraphrasing), “When I came here, I thought I had simply signed up for a series of courses. Now I understand that I have become part of a family.”
Core leadership courses. A series of four leadership courses form the core of the program (See Table 1). The sequence emphasizes putting ethical and instructional leadership into action regardless of hierarchical positioning. Each course revisits complex themes of ethics, relationships, and change with increasing depth and with clear linkages to the other courses. Cohorts move through the courses together.
Table 1
MSA Course Sequence (Leadership core in bold)

Change Project. The change project was adapted from Collins and Porras’ (1996) Big Hairy Audacious Goal and is called the BHAG (bee-hog) in our program. The BHAG could be an important element in any program, but it is especially significant in an online program. The BHAG helps us achieve three things with participants. First, the BHAG teaches and immerses participants in a change process that is collaborative, planned, and that focuses on a problem as opposed to a symptom. Second, the BHAG demands that participants lead from where they are, reinforcing our program values about leadership being what you do, not what position you hold. Finally, the BHAG allows us to monitor dispositions and the ability of participants to work with others, areas that are commonly identified as deficits in online leadership programs.
BHAGs must be collaboratively developed and carried out by school-based teams and must impact student learning (broadly defined) in some way. In EDL 601, participants form school-based teams and slowly work through the process of gathering and using information from various stakeholders and school reports to identify a key school problem, develop multiple strategies for addressing the program, and figure out ways to evaluate the impact of their strategies. In EDL 602, participants work with their school team to develop and begin implementing a clear action plan. Participants continue implementation, evaluate facilitators and barriers to the BHAG, and make adjustments in EDL 603. They complete the BHAG in EDL 604, including an evaluation of the results, their learning, and presenting their experience at a face-to-face completion ceremony at Western Carolina University. Some participants continue the BHAG after completing the program. Past BHAGs have included implementing culturally responsive teaching practices in a specific grade level, developing a school-wide reading program, and creating stronger relationships between teachers, non-native English speaking students, and their families.
Characters
In order to appreciate the complexity of the story, it is important to understand the people involved and the various positions that influenced the program. This section includes brief sketches of two deans, four department heads, and multiple faculty members who have had significant impacts on the MSA program. The descriptions are brief but reference events that will be described in greater detail later in the chapter. The first three department heads served in the Department of Educational Leadership and Foundations (ELF). The department was dissolved as the result of a college reorganization in June, 2011.
Hierarchy. Dean 1 was a long-serving member of the university. He worked to build strong connections between local schools and the university and was visible and highly personable within the college. Dean 1 retired in the Spring of 2009. Dean 2’s arrival brought significant changes to the college. Dean 2 focused more on the college and less on networking with local schools. His emphasis was on bureaucratic hierarchy and chain of command evidenced by his tight control of the flow of information. Dean 2 also faced multiple years of extensive budget cuts. In 2011, he engineered a college reorganization that led to the dissolution of ELF and the placement of the MSA in the Department of Human Services.
Department Head 1 (DH1) had coordinated the MSA before becoming department head. She encouraged a departmental culture of democratic participation, collaboration, and an exploration of ideas. Department meetings encouraged faculty voice where honest discussion and debate were common. Consistent and open communication was important to DH1. All of the MSA faculty members, with the exception of Faculty Member A (FMA), were hired by DH1.
DH2 was hired through an external search when DH1 returned to faculty. DH2’s arrival coincided with the arrival of Dean 2 and so did not have the benefit of an experienced dean to help her adjustment. DH2 was very personable in one on one situations, but the flow of information and tenor of faculty meetings was quite different from previous years. DH2 did not send out weekly newsletters with key information. She did not seek input on the faculty meeting agendas and ran them more as informational sessions. A significantly symbolic difference was DH2s use of ‘I’ and ‘my’ when talking about decisions and the department, as in, “I decided to do this for my department.” The faculty had been used to the “we” and “our” words form DH1. Additionally, the department was one of the most complex on campus with an array of undergraduate, graduate and doctoral programs. The department also provided multiple service courses for other programs within the college. Program revisioning occurring in the college for both the MSA and teacher education programs added to the complexity. DH2 came into a difficult set of circumstances, made some changes to the departmental culture, which she may have been unaware of, with the result that her “fit” in the department did not seem right to many of the departmental faculty. DH2 resigned from being the department head at the conclusion her first year and returned to faculty in another department.
DH3 was a research faculty member of the department who agreed to serve as Department Head after DH2’s departure. DH3 attempted to bring back some of the openness and collegiality that had existed in the department under DH1. DH3 and I had collaborated on research prior to her becoming department head and that collaboration continues today. DH3 returned to faculty upon the elimination of our department.
The MSA program was moved into the department of Human Services following the reorganization of the college of education, under the direction of DH4. It is difficult for me to characterize DH4 as his prior reputation as an honest, “hands off” leader has not been what I have experienced with him. DH4 is a strong supporter of Dean2 and has adopted the hierarchical management style the dean favors. DH4 expressed a desire to learn about the MSA program but also began making decisions about schedules and faculty that had previously been made by the program coordinator. DH4 also has accused me of several failings based on hearsay without discussing the accusations with me. These things have led to a relationship best characterized as mutually distrustful.
Faculty. The longest serving educational leadership faculty member is FMA. He has been at Western for about 20 years. At the time of my arrival, FMA taught a variety of courses for ELF. His primary involvement in the MSA consisted of supervising interns, however with the revisioning process, he became a much more active part of the program. FMA is strongly committed to teaching leadership from an aesthetic paradigm.
FMB had been at Western for several years prior to my arrival. She was a co-coordinator of the doctoral program but also supervised interns for the MSA. Though she was heavily involved in the early phases of the revisioning process, her focus remained on the doctoral program.
My part in this story begins in August, 2006. I arrived at Western Carolina University for my first academic appointment after 17 years in K-12 teaching and administration. I entered higher education because I thought I could make more of a difference in K-12 education by training principals than by being one. I also wanted the opportunities to do research and to be engaged in multiple K-12 schools. Soon after my arrival I was asked to coordinate the Master’s of School Administration program. I was the first of three new hires in the department of Educational Leadership and Foundations that year and have designated myself as FMC1.
FMC2 came to Western with many years of K-12 experience and several years of higher education experience. FMC2 has a passion for building professional learning communities. Her first two years at Western were split between teaching in the MSA and some curriculum and instruction (C & I) courses.
FMC3 is a retired school superintendent and was an adjunct instructor prior to my arrival. He is immersed in the writings of Dewey and Giroux, takes a critical view of education today, and believes strongly in principal supervision as a means to improving teacher instruction. None of the three of us hired that year had experience with online teaching prior to coming to Western.
FMD was hired the year after my arrival. She was a retired school administrator with prior higher education experience. Like FMC2, her duties were split between the MSA and C & I. FMD was involved in the redesign but left the university mid-year, before full implementation of the new program.
FME was hired mid-year to replace FMD. This was FME’s first higher education appointment, though she had facilitated online school administration courses as a doctoral candidate. Like me, FME was a mid-career changer from K-12. FME was idealistic and a ready collaborator, open to new ideas.










