Although sensory memory can hold quite a lot of information, it cannot
keep any of this information for very long due to the constant inflow
of new data. Estimates of duration vary somewhat, but most agree that
information cannot be kept active in sensory memory for more than a
few (e.g., 3-5) seconds.
We cannot possibly process all of the data that sensory memory
intakes. Therefore, we must select those sensory data that are
relevant to whatever task we are currently undertaking—and ignore
the rest. For the most part, we do this without being very aware of
it.
One bothersome aspect of sensory memory is that it collects some
sensory data that we wish we could ignore. Have you ever tried to
concentrate, perhaps on school assignments, but felt distracted by the
goings-on around you? That is a classic example of having sensory
data that you felt compelled to process when it didn't meaningfully
benefit you.
Imagine Pierre, a student in a busy classroom where a
teacher is giving a group of students directions for an
assignment. Pierre is trying to concentrate on the teacher's
instructions, but some other students are creating a distraction
with a butterfly display on the other side
of the room. The problem here, from a cognitive perspective, is
that Pierre cannot effectively process both the actions of his
classmates and the teacher's directions; he must choose whether to
pay attention to the distraction or to his teacher. All of this
information is contained in sensory memory, but not all of it can
be processed in working memory, for reasons we discuss next.
How many times have you seen a penny? Would you be able to
recognize a penny if you saw one? Go to
http://go.edpsych.net/cents and see if you can indentify
which one is the real penny. Explain, based on the
information-processing model, why you (or someone else) might
have difficulty with this task.