media tag is used to insert media
objects into a CNXML document. The media objects can be images,
applets, movies, sounds, or any object with a valid MIME
type.
This CNXML:
<media id="foto_de_perro"
alt="Un perro sentado en una cama">
<image mime-type="image/jpeg"
src="image1.jpg" />
</media>
Results in this display: