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Business Fundamentals

Business Fundamentals

The Business Fundamentals is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It focuses on small, entrepreneurial start-ups, and expands the discussion in each chapter to include issues that are faced in larger organizations. Traditional business models are discussed as well as eBusiness models. All major functional areas of modern organizations are covered.

The Global Text Project developed business fundamentals as a proof of concept text, based on the realization that it is a mistake to teach information systems in a vacuum, without giving students an appreciation of the organizational settings in which they operate. Accordingly, a table of contents was prepared and volunteers were recruited to serve as chapter editors and reviewers for a book on business fundamentals. Most chapter editors are academics who wrote their own chapters while, in other cases, teams of graduate students wrote segments of a chapter as a part of a course assignment. All contributions are gratefully acknowledged and the contributors' names are noted at the beginning of each chapter.


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Business Fundamentals

Global Text Project

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